Helping you meet Amazon’s new dietary supplement policy and maintain uninterrupted listings.
Effective April 2, 2024, Amazon’s updated policy for dietary supplements requires third-party Testing, Inspection, and Certification (TIC) verification. Intertek supports manufacturers and own-label distributors with the testing, certification, documentation, and submission workflows needed to ensure compliance, enabling quick implementation to protect product listings and brand presence on Amazon.
Supplements sold on Amazon must now demonstrate compliance in manufacturing, laboratory testing, labeling, and claims. Failure to meet these requirements can result in suppressed listings or removal from the marketplace. Maintaining compliance not only reduces regulatory risk but also strengthens consumer trust and provides a competitive advantage for suppliers.
How Intertek can help Amazon suppliers
- Review your manufacturing facility (GMP compliance: e.g., 21 CFR 111/117)
- Audit your labeling, claims and ingredient disclosures versus Amazon’s requirements.
- Identify risk categories (weight management, sports nutrition, sexual enhancement, joint health & bodybuilding) which receive heightened scrutiny.
- Finished-product testing: contaminants (heavy metals, microbes, pesticides, and more.)
- Ingredient potency, identity & claim verification.
- Adulterant screening for high-risk supplement categories.
- Support with third-party TIC submission to Amazon’s “Manage Your Compliance” dashboard.
- Generation of required Certificates of Analysis (COAs) and audit reports.
- Ongoing monitoring and renewal support to keep your listing compliant.
- Assistance in responding to Amazon compliance notices.
- Advice on best-practice labeling and claim frameworks for Amazon listings.
- Strategic support to protect your brand, reduce listing disruption, maintain consumer trust.
Key Solutions for Amazon Suppliers
-
Dietary Supplements and Natural Product Testing
-
Good Manufacturing Practice (GMP) for Food Supplements
Impacted organizations
Manufacturers, distributors, and brand owners operating in the dietary supplement sector should take proactive steps to ensure Amazon compliance before enforcement deadlines impact sales. Early engagement with Intertek helps avoid disruptions, maintain visibility, and strengthen brand credibility.
- Dietary supplement manufacturers selling directly or via Amazon-listed brands.
- Own-Label Distributors (OLDs) preparing to launch or sustain listings on Amazon.
- Brands in higher-risk supplement categories (e.g., weight management, sports nutrition, sexual enhancement) needing enhanced verification.
- Brands already selling on Amazon but facing listing suppression or “Manage Your Compliance” flags.
Getting Started
- Contact Intertek via our Amazon Suppliers page or reach out directly to the dietary supplements team.
- Provide your product ASIN, GTIN, product name and variant, manufacturing facility, and existing COA / GMP documentation.
- Receive a tailored quote and project plan.
- Begin testing, documentation submission and Amazon listing verification.
- Achieve compliant status and protect your Amazon listing continuity.
Frequently Asked Questions
Since April 2, 2024, Amazon requires supplements to be verified via an approved third-party TIC organisation (not just a lab report) before listings can remain active.
Yes. Facilities must meet GMP standards (e.g., 21 CFR 111/117) and finished product COAs must be submitted to Amazon via a TIC partner.
Amazon may suppress or remove the listing. Some failures may permit corrective action, but serious issues (adulterants or undeclared pharmaceuticals) could lead to permanent removal.
Yes, if they are from ISO/IEC 17025 accredited laboratories, accurately reflect your product, and have been issued within the past six months. However, they must still be submitted for verification through an approved TIC partner.
